Nostalgia relates to the melancholy feeling of missing someone or some moment, it is an internal wish to revisit good old memories that may never happened, to yearn for distant blurred past days.
"Nostalgia" was created in times of lockdown and social distancing, a conceptual beer packaging that creates an imaginary environment in which each person is able to relive their best memories in one sip.
From the retro and playful logo to it's colorful and cozy illustrations, the identity seeks to visually translate the memories and feelings that lives inside each of the five flavours: Noite (Night), Centelha (Spark), Turvo (Blur), Oceano (Ocean) and Brisa (Breeze).
Creative Direction: Lucas Wakamatsu e Bruno Faiotto
Illustration: Lucas Wakamatsu
3D:: Bruno Faiotto
Fonts: Fraunces, Gimlet Display e Campaign.